Unlike the last few years, I have not been physically in the NRF, but I followed everything through streamings, debate groups, presentations, finally, by the “digital world”.

I highlighted the expression “digital world” to emphasize what I have already said in my content: what seemed only to happen in the future was accelerated by the pandemic and the retail had to follow not to die, that is, the digitization of companies.

There is a resilience and a strong commitment of the industry's renewal movement to recover the pandemic losses and follow a flow of enchantment and customer experience. Whether in the reinvention of business, the application of robotics, cx, social-commerce, opening of new sales channels, whatever the actions, all lead to boosting business to a new digital level of differentiation in the market.

It would be difficult for me to talk about the trends and solutions presented, because there were many, but what I can make is clear that they form a digitally feedback ecosystem and this has no way to end. If any retailer dare to ignore or get back in 2022 this may be its end.

All presentations project business -connected businesses. From planning the survival of the physical store, overcoming supply-chain to the arrival of the metaverse and the highlight for the ESG.

In a survey conducted by IBM with the NRF it was concluded that 72% of respondents use physical stores as all or part to make their purchases. But it also brings a detachable number, 36% of generation Z, which prefer hybridity for consumption. With this speed and trend, physical retail seeks faster solutions such as selfie checkout, cross channel, among other alternatives, to serve a more informed, demanding and unfaithful audience (with so many offers). It will be advantageous who, through data, gain a relationship with the customer and offer products and services that really make sense for your life.

Faced with all this diagnosis, it is obvious that large industries have already understood what to do. The big challenge is: how? With the digital acceleration that the pandemic has brought, professionals are still testing, literally, flows and tools, while the overwhelming market cannot expect. There is a shortage of qualified and counterpart labor, a real need for connected and integrated sales and the best alternative is to seek data guidance to supply it.

It is then necessary to find professionals who have used this culture for over two years and have already have authority in the subject, as well as broad knowledge in digital transformation. Only then, from a more agile and intelligent connection, there will be success in pleasing this “new/old client”, now, even more demanding.

In a selective market, with equally selective clients, the search for professionals who meet these demands can be really challenging. In this trajectory of experiences in analog and digital environments, building scenarios in various cultures, it allows me today from advanced analysis and experimentation to support companies in the most assertive decision making in business. I make myself available to understand your challenges and be part of the acceleration of data culture by demonstrating how much more charming and converting to the entire company can be.