{"id":253,"date":"2025-04-08T23:13:30","date_gmt":"2025-04-08T23:13:30","guid":{"rendered":"http:\/\/patriciafprado.com.br\/?page_id=253"},"modified":"2025-11-16T18:54:04","modified_gmt":"2025-11-16T18:54:04","slug":"home-2","status":"publish","type":"page","link":"https:\/\/patriciafprado.com.br\/en\/","title":{"rendered":"home 2"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"253\" class=\"elementor elementor-253\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0a65c e-con-full e-flex e-con e-parent\" data-id=\"2a0a65c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bc517 elementor-widget elementor-widget-video\" data-id=\"c2bc517\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/Video-do-WhatsApp-de-2025-04-29-as-09.58.10_24da21a7.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Captura-de-tela-2025-08-02-123025.webp\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b0516c e-flex e-con-boxed e-con e-parent\" data-id=\"6b0516c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3b879 e-flex e-con-boxed e-con e-parent\" data-id=\"4d3b879\" data-element_type=\"container\" data-e-type=\"container\" id=\"trajetoria\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f95d7 elementor-widget elementor-widget-image\" data-id=\"45f95d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1007\" height=\"1017\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2.jpeg\" class=\"attachment-large size-large wp-image-256\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2.jpeg 1007w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2-297x300.jpeg 297w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2-150x150.jpeg 150w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2-768x776.jpeg 768w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ea293c e-con-full e-flex e-con e-child\" data-id=\"5ea293c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-852fd71 elementor-widget elementor-widget-heading\" data-id=\"852fd71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">JOURNEY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f510f64 elementor-widget elementor-widget-text-editor\" data-id=\"f510f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With decades of experience in applying data analysis, machine learning and artificial intelligence, Patricia contributes decisively to a digital transformation of companies. With over 18 years of global experience in consulting services in various sectors, she is recognized as a reference in generating value with AI in the corporate environment. Its purpose is to boost actions that build more efficient, human and data-oriented companies expanding understanding of the future for new generations.<\/p><p>As a teacher, researcher and speaker, she connects theory and practice to help companies capture value with AI and data-based digital transformation. Its performance goes from business strategy to decision-making behavior, always focusing on scalable solutions. She connects applied research and practical experience in large organizations, bringing with a systemic view and a unique ability to uncomplicate innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9cba99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9cba99\" data-element_type=\"section\" data-e-type=\"section\" id=\"atuacao\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c41eb0\" data-id=\"9c41eb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae91ee elementor-widget elementor-widget-heading\" data-id=\"bae91ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEY AREAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e89caa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89caa0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1fdb609\" data-id=\"1fdb609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71149b2 elementor-widget elementor-widget-heading\" data-id=\"71149b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRATEGIST<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a2d9b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"34a2d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pen\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M290.74 93.24l128.02 128.02-277.99 277.99-114.14 12.6C11.35 513.54-1.56 500.62.14 485.34l12.7-114.22 277.9-277.88zm207.2-19.06l-60.11-60.11c-18.75-18.75-49.16-18.75-67.91 0l-56.55 56.55 128.02 128.02 56.55-56.55c18.75-18.76 18.75-49.16 0-67.91z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e788ede elementor-widget elementor-widget-text-editor\" data-id=\"e788ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patricia transforms knowledge into action. Acting on the intersection between technology and business with human and real point of view.  She combines academic view and market practice to enrich debates about the responsible use of AI in business and at work, facilitating reflections and decisions with real impact. Its performance drives people and companies to turn ideas into viable solutions, connected to their reality and ready to generate value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b7d76f7\" data-id=\"b7d76f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88cef10 elementor-widget elementor-widget-heading\" data-id=\"88cef10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SPEAKER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b13d80 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b13d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M624 416H381.54c-.74 19.81-14.71 32-32.74 32H288c-18.69 0-33.02-17.47-32.77-32H16c-8.8 0-16 7.2-16 16v16c0 35.2 28.8 64 64 64h512c35.2 0 64-28.8 64-64v-16c0-8.8-7.2-16-16-16zM576 48c0-26.4-21.6-48-48-48H112C85.6 0 64 21.6 64 48v336h512V48zm-64 272H128V64h384v256z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720cef8 elementor-widget elementor-widget-text-editor\" data-id=\"720cef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patricia proposes a connection between present and future. With a practical and provocative approach, it explores the impact of emerging technologies - such as AI and the Generative AI - on business, society and people's lives. Patricia proposes to anticipate possibilities and propositionally build concrete paths of innovation and value capture with these transformations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-51132f2\" data-id=\"51132f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddf71a7 elementor-widget elementor-widget-heading\" data-id=\"ddf71a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ACADEMIC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf1934 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2cf1934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paperclip\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M43.246 466.142c-58.43-60.289-57.341-157.511 1.386-217.581L254.392 34c44.316-45.332 116.351-45.336 160.671 0 43.89 44.894 43.943 117.329 0 162.276L232.214 383.128c-29.855 30.537-78.633 30.111-107.982-.998-28.275-29.97-27.368-77.473 1.452-106.953l143.743-146.835c6.182-6.314 16.312-6.422 22.626-.241l22.861 22.379c6.315 6.182 6.422 16.312.241 22.626L171.427 319.927c-4.932 5.045-5.236 13.428-.648 18.292 4.372 4.634 11.245 4.711 15.688.165l182.849-186.851c19.613-20.062 19.613-52.725-.011-72.798-19.189-19.627-49.957-19.637-69.154 0L90.39 293.295c-34.763 35.56-35.299 93.12-1.191 128.313 34.01 35.093 88.985 35.137 123.058.286l172.06-175.999c6.177-6.319 16.307-6.433 22.626-.256l22.877 22.364c6.319 6.177 6.434 16.307.256 22.626l-172.06 175.998c-59.576 60.938-155.943 60.216-214.77-.485z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57522d4 elementor-widget elementor-widget-text-editor\" data-id=\"57522d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patricia has active collaboration with the academic and social ecosystem. Participates in international forums, producing knowledge of responsible AI use, decision making with data use, and the application of emerging technologies in the acceleration of companies' results. At the same time, it accelerates the career of women in technology with practical mentoring, support network and focus on the construction of possible future - respecting each woman's unique trajectory.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-bcf4497 e-flex e-con-boxed e-con e-parent\" data-id=\"bcf4497\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f617e1 e-con-full e-flex e-con e-child\" data-id=\"5f617e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebde6b elementor-widget elementor-widget-text-editor\" data-id=\"1ebde6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patr\u00edcia holds a master's degree in artificial intelligence applied to Business by FEA-USP (2024), with a degree in Statistics (2005) and Mathematics (1998) from Unicamp. She specializes in marketing (2007), retail strategy from FGV-EAESP (2014) and specialization in digital strategy from Columbia University (2019). Associated Professor in several universities in Brazil, promotes reflections on the use of artificial intelligence in business and the role of strategic decisions in generating value with new technologies. At Accenture, it leads in Brazil the Data &amp; Ai initiatives in sectors such as retail, consumer goods, education and health. Her trajectory consolidated her as a reference in the strategic application of data and was going to boost business transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9c867 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ed9c867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"529\" height=\"805\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia3.jpeg\" class=\"attachment-full size-full wp-image-257\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia3.jpeg 529w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia3-197x300.jpeg 197w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f7bb1a e-con-full e-flex e-con e-parent\" data-id=\"0f7bb1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-365f57c e-con-full e-flex e-con e-child\" data-id=\"365f57c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e36e05b elementor-widget elementor-widget-text-editor\" data-id=\"e36e05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Artificial Intelligence - The Power of Human Relations in the Age of Technology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-746be3a e-con-full e-flex e-con e-child\" data-id=\"746be3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e511502 elementor-widget elementor-widget-text-editor\" data-id=\"e511502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tImpacts and trends of artificial intelligence - such as capturing value and navigating between ethical challenges\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae4d3e e-con-full e-flex e-con e-child\" data-id=\"0ae4d3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26fd82a elementor-widget elementor-widget-text-editor\" data-id=\"26fd82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Innovation and Digital Transformation - How to Capture Value in the Economy of Data<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d283154 e-con-full e-flex e-con e-child\" data-id=\"d283154\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a99bc7 elementor-widget elementor-widget-text-editor\" data-id=\"7a99bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTechnology, Ethics and Information Security - AI Governance as a pillar for capturing value\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da5e000 e-con-full e-flex e-con e-child\" data-id=\"da5e000\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff554c elementor-widget elementor-widget-text-editor\" data-id=\"1ff554c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Intelligent retail - such as innovation and AI are redefining the customer experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f87d4a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f87d4a7\" data-element_type=\"section\" data-e-type=\"section\" id=\"eventos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80eb061\" data-id=\"80eb061\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-139598d elementor-widget elementor-widget-heading\" data-id=\"139598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EVENTS THAT ARE PRESENTED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616a969 e-con-full e-flex e-con e-parent\" data-id=\"616a969\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4949a18 e-con-full e-flex e-con e-child\" data-id=\"4949a18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ada1454 elementor-widget elementor-widget-image\" data-id=\"ada1454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"678\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-1024x678.jpg\" class=\"attachment-large size-large wp-image-392\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-1024x678.jpg 1024w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-300x199.jpg 300w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-768x508.jpg 768w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-18x12.jpg 18w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd.jpg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f89ef1 elementor-widget elementor-widget-heading\" data-id=\"6f89ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">F\u00d3RUM FDC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c89cb65 e-con-full e-flex e-con e-child\" data-id=\"c89cb65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aff404 elementor-widget elementor-widget-image\" data-id=\"5aff404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082-576x1024.jpg\" class=\"attachment-large size-large wp-image-369\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082-576x1024.jpg 576w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082-169x300.jpg 169w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082.jpg 720w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dbc84 elementor-widget elementor-widget-heading\" data-id=\"b3dbc84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AOM 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79481f6 e-con-full e-flex e-con e-child\" data-id=\"79481f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8429512 elementor-widget elementor-widget-image\" data-id=\"8429512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928.jpg\" class=\"attachment-large size-large wp-image-122\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928.jpg 1024w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928-300x225.jpg 300w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6249fd0 elementor-widget elementor-widget-heading\" data-id=\"6249fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROG-e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-762053a e-con-full e-flex e-con e-parent\" data-id=\"762053a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97086b0 e-con-full e-flex e-con e-child\" data-id=\"97086b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a49b158 elementor-widget elementor-widget-image\" data-id=\"a49b158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"768\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3915.png\" class=\"attachment-large size-large wp-image-124\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3915.png 576w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3915-225x300.png 225w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d9766 elementor-widget elementor-widget-heading\" data-id=\"14d9766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Summit I2AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d74e0b e-con-full e-flex e-con e-child\" data-id=\"6d74e0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379bac5 elementor-widget elementor-widget-image\" data-id=\"379bac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-1024x683.jpeg\" class=\"attachment-large size-large wp-image-123\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-1024x683.jpeg 1024w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-300x200.jpeg 300w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-768x512.jpeg 768w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185.jpeg 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f44b255 elementor-widget elementor-widget-heading\" data-id=\"f44b255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mulheres no varejo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d62fae2 e-con-full e-flex e-con e-child\" data-id=\"d62fae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c84db1d elementor-widget elementor-widget-image\" data-id=\"c84db1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-1024x462.jpeg\" class=\"attachment-large size-large wp-image-120\" alt=\"\" srcset=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-1024x462.jpeg 1024w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-300x135.jpeg 300w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-768x346.jpeg 768w, http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764.jpeg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4433f4b elementor-widget elementor-widget-heading\" data-id=\"4433f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NACRA-TEXAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e90b6cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e90b6cb\" data-element_type=\"section\" data-e-type=\"section\" id=\"titulos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1984928\" data-id=\"1984928\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90db4ec elementor-widget elementor-widget-heading\" data-id=\"90db4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TITLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5f836a e-con-full e-flex e-con e-parent\" data-id=\"e5f836a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-931c4fb elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"931c4fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-d79237d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Master in Science \/ Artificial Intelligence Applied to Business 2025 - FEA \/ USP <\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404aaa4 elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"404aaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-d79237d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Best student at MBA FGV - MBA in Retail (2008) <\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d47e23 elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"1d47e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-d79237d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Award for the best case of teaching (Harvard Format) - CLAV 2023 Seminar - Latin American Congress of Retail and Consumption (CLAV)<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d316368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d316368\" data-element_type=\"section\" data-e-type=\"section\" id=\"blog\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8bdcda\" data-id=\"d8bdcda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a0d63 elementor-widget elementor-widget-heading\" data-id=\"17a0d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BLOG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b97216e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b97216e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-721fb3b\" data-id=\"721fb3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d8a85 elementor-widget elementor-widget-jkit_post_block\" data-id=\"e0d8a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-postblock postblock-type-3 jkit-pagination-disable post-element jeg_module___6a1f62951cac2\"  data-id=\"jeg_module___6a1f62951cac2\" data-settings=\"{&quot;post_type&quot;:&quot;post&quot;,&quot;number_post&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;post_offset&quot;:0,&quot;unique_content&quot;:&quot;disable&quot;,&quot;include_post&quot;:&quot;&quot;,&quot;exclude_post&quot;:&quot;&quot;,&quot;include_category&quot;:&quot;&quot;,&quot;exclude_category&quot;:&quot;&quot;,&quot;include_author&quot;:&quot;&quot;,&quot;include_tag&quot;:&quot;&quot;,&quot;exclude_tag&quot;:&quot;&quot;,&quot;sort_by&quot;:&quot;latest&quot;,&quot;pagination_mode&quot;:&quot;disable&quot;,&quot;pagination_loadmore_text&quot;:&quot;Load More&quot;,&quot;pagination_loading_text&quot;:&quot;Loading...&quot;,&quot;pagination_number_post&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;pagination_scroll_limit&quot;:0,&quot;pagination_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;pagination_icon_position&quot;:&quot;before&quot;,&quot;st_category_position&quot;:&quot;center&quot;,&quot;sg_content_postblock_type&quot;:&quot;type-3&quot;,&quot;sg_content_element_order&quot;:&quot;title,excerpt,read&quot;,&quot;sg_content_breakpoint&quot;:&quot;tablet&quot;,&quot;sg_content_title_html_tag&quot;:&quot;h6&quot;,&quot;sg_content_category_enable&quot;:&quot;&quot;,&quot;sg_content_excerpt_enable&quot;:&quot;yes&quot;,&quot;sg_content_excerpt_length&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;sg_content_excerpt_more&quot;:&quot;...&quot;,&quot;sg_content_readmore_enable&quot;:&quot;yes&quot;,&quot;sg_content_readmore_icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;sg_content_readmore_icon_position&quot;:&quot;after&quot;,&quot;sg_content_readmore_text&quot;:&quot;Leia mais&quot;,&quot;sg_content_comment_enable&quot;:&quot;&quot;,&quot;sg_content_comment_icon&quot;:{&quot;value&quot;:&quot;fas fa-comment&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;sg_content_comment_icon_position&quot;:&quot;before&quot;,&quot;sg_content_meta_enable&quot;:&quot;&quot;,&quot;sg_content_meta_author_enable&quot;:&quot;yes&quot;,&quot;sg_content_meta_author_by_text&quot;:&quot;by&quot;,&quot;sg_content_meta_author_icon&quot;:{&quot;value&quot;:&quot;fas fa-user&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;sg_content_meta_author_icon_position&quot;:&quot;before&quot;,&quot;sg_content_meta_date_enable&quot;:&quot;&quot;,&quot;sg_content_meta_date_type&quot;:&quot;published&quot;,&quot;sg_content_meta_date_format&quot;:&quot;default&quot;,&quot;sg_content_meta_date_format_custom&quot;:&quot;F j, Y&quot;,&quot;sg_content_meta_date_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sg_content_meta_date_icon_position&quot;:&quot;before&quot;,&quot;sg_content_image_size_imagesize_size&quot;:&quot;full&quot;,&quot;paged&quot;:1,&quot;class&quot;:&quot;jkit_post_block&quot;}\"><div class=\"jkit-block-container\"><div class=\"jkit-posts jkit-ajax-flag\">\n            <article class=\"jkit-post post-321 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n                    <div class=\"jkit-thumb\"><a aria-label=\"The power of the data\" href=\"https:\/\/patriciafprado.com.br\/en\/o-poder-dos-dados\/\"><div class=\"thumbnail-container\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"545\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872.jpeg 888w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872-300x184.jpeg 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872-768x471.jpeg 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/>\n        <\/div><\/a><\/div>\n                    <div class=\"jkit-postblock-content\"><h6 class=\"jkit-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/patriciafprado.com.br\/en\/o-poder-dos-dados\/\">The power of the data<\/a>\n\t\t\t\t\t\t<\/h6><div class=\"jkit-post-excerpt\"><p>Unlike the last few years, I have not been physically in the NRF, but I followed everything through streamings, debate groups, presentations...<\/p><\/div><div class=\"jkit-post-meta-bottom\">\n\t\t\t\t\t\t\t<div class=\"jkit-meta-readmore icon-position-after\">\n                <a title=\"The power of the data\" href=\"https:\/\/patriciafprado.com.br\/en\/o-poder-dos-dados\/\" class=\"jkit-readmore\">Read more<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/a>\n            <\/div>\n\t\t\t\t\t\t<\/div><\/div>\n                <\/article><article class=\"jkit-post post-150 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n                    <div class=\"jkit-thumb\"><a aria-label=\"Hyperpersonalization: meeting consumer expectations in the economy of experience\" href=\"https:\/\/patriciafprado.com.br\/en\/14-hiperpersonalizacao-atendendo-as-expectativas-elevadas-dos-consumidores-na-economia-da-experiencia\/\"><div class=\"thumbnail-container\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1181\" height=\"720\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097.png 1181w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097-300x183.png 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097-1024x624.png 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097-768x468.png 768w\" sizes=\"auto, (max-width: 1181px) 100vw, 1181px\" \/>\n        <\/div><\/a><\/div>\n                    <div class=\"jkit-postblock-content\"><h6 class=\"jkit-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/patriciafprado.com.br\/en\/14-hiperpersonalizacao-atendendo-as-expectativas-elevadas-dos-consumidores-na-economia-da-experiencia\/\">Hyperpersonalization: meeting consumer expectations in the economy of experience<\/a>\n\t\t\t\t\t\t<\/h6><div class=\"jkit-post-excerpt\"><p>In today's market, a trend that stands out is that consumers want hyperpersonalized experiences with brands.<\/p><\/div><div class=\"jkit-post-meta-bottom\">\n\t\t\t\t\t\t\t<div class=\"jkit-meta-readmore icon-position-after\">\n                <a title=\"Hyperpersonalization: meeting consumer expectations in the economy of experience\" href=\"https:\/\/patriciafprado.com.br\/en\/14-hiperpersonalizacao-atendendo-as-expectativas-elevadas-dos-consumidores-na-economia-da-experiencia\/\" class=\"jkit-readmore\">Read more<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/a>\n            <\/div>\n\t\t\t\t\t\t<\/div><\/div>\n                <\/article><article class=\"jkit-post post-147 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n                    <div class=\"jkit-thumb\"><a aria-label=\"Connection #Data-Driven: The Retail Media Revolution\" href=\"https:\/\/patriciafprado.com.br\/en\/13-conexao-data-driven-a-revolucao-da-midia-no-varejo\/\"><div class=\"thumbnail-container\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164.png 1280w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164-300x169.png 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164-1024x576.png 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n        <\/div><\/a><\/div>\n                    <div class=\"jkit-postblock-content\"><h6 class=\"jkit-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/patriciafprado.com.br\/en\/13-conexao-data-driven-a-revolucao-da-midia-no-varejo\/\">Connection #Data-Driven: The Retail Media Revolution<\/a>\n\t\t\t\t\t\t<\/h6><div class=\"jkit-post-excerpt\"><p>One of the most impactful trends in the highlighted retail market on #NRF24 this year was the concept of Retail Media.<\/p><\/div><div class=\"jkit-post-meta-bottom\">\n\t\t\t\t\t\t\t<div class=\"jkit-meta-readmore icon-position-after\">\n                <a title=\"Connection #Data-Driven: The Retail Media Revolution\" href=\"https:\/\/patriciafprado.com.br\/en\/13-conexao-data-driven-a-revolucao-da-midia-no-varejo\/\" class=\"jkit-readmore\">Read more<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/a>\n            <\/div>\n\t\t\t\t\t\t<\/div><\/div>\n                <\/article>\n        <\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8b788b e-con-full e-flex e-con e-parent\" data-id=\"e8b788b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b8416 elementor-widget elementor-widget-video\" data-id=\"d0b8416\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/Video-do-WhatsApp-de-2025-04-07-as-08.29.19_660f815a.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e24228 e-flex e-con-boxed e-con e-parent\" data-id=\"7e24228\" data-element_type=\"container\" data-e-type=\"container\" id=\"contato\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1779511 elementor-widget elementor-widget-heading\" data-id=\"1779511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET IN TOUCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a461219 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"a461219\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"253\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"a461219\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"253\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label 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