{"id":253,"date":"2025-04-08T23:13:30","date_gmt":"2025-04-08T23:13:30","guid":{"rendered":"http:\/\/patriciafprado.com.br\/?page_id=253"},"modified":"2025-11-16T18:54:04","modified_gmt":"2025-11-16T18:54:04","slug":"home-2","status":"publish","type":"page","link":"https:\/\/patriciafprado.com.br\/en\/","title":{"rendered":"home 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"253\" class=\"elementor elementor-253\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0a65c e-con-full e-flex e-con e-parent\" data-id=\"2a0a65c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bc517 elementor-widget elementor-widget-video\" data-id=\"c2bc517\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/Video-do-WhatsApp-de-2025-04-29-as-09.58.10_24da21a7.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Captura-de-tela-2025-08-02-123025.webp\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b0516c e-flex e-con-boxed e-con e-parent\" data-id=\"6b0516c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3b879 e-flex e-con-boxed e-con e-parent\" data-id=\"4d3b879\" data-element_type=\"container\" data-e-type=\"container\" id=\"trajetoria\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f95d7 elementor-widget elementor-widget-image\" data-id=\"45f95d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1007\" height=\"1017\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2.jpeg\" class=\"attachment-large size-large wp-image-256\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2.jpeg 1007w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2-297x300.jpeg 297w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2-150x150.jpeg 150w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia2-768x776.jpeg 768w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ea293c e-con-full e-flex e-con e-child\" data-id=\"5ea293c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-852fd71 elementor-widget elementor-widget-heading\" data-id=\"852fd71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TRAJET\u00d3RIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f510f64 elementor-widget elementor-widget-text-editor\" data-id=\"f510f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com d\u00e9cadas de experi\u00eancia na aplica\u00e7\u00e3o de an\u00e1lise de dados, machine learning e intelig\u00eancia artificial, contribui de forma decisiva para a transforma\u00e7\u00e3o digital de empresas. Com mais de 18 anos de atua\u00e7\u00e3o global em consultoria em diversos setores, \u00e9 reconhecida como refer\u00eancia em gerar valor com IA no ambiente corporativo. Seu prop\u00f3sito \u00e9 impulsionar a\u00e7\u00f5es que construam empresas mais eficientes, humanas e orientadas por dados.<\/p><p>Como professora, pesquisadora e palestrante, conecta teoria e pr\u00e1tica para ajudar empresas a capturar valor com IA e transforma\u00e7\u00e3o digital baseada em dados. Sua atua\u00e7\u00e3o vai da estrat\u00e9gia de neg\u00f3cios \u00e0 an\u00e1lise do comportamento decis\u00f3rio, sempre com foco em solu\u00e7\u00f5es escal\u00e1veis. Ela conecta pesquisa aplicada e viv\u00eancia pr\u00e1tica em grandes organiza\u00e7\u00f5es, trazendo com uma vis\u00e3o sist\u00eamica e uma habilidade \u00fanica de descomplicar a inova\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9cba99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9cba99\" data-element_type=\"section\" data-e-type=\"section\" id=\"atuacao\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c41eb0\" data-id=\"9c41eb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae91ee elementor-widget elementor-widget-heading\" data-id=\"bae91ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c1REAS DE ATUA\u00c7\u00c3O<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e89caa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89caa0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1fdb609\" data-id=\"1fdb609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71149b2 elementor-widget elementor-widget-heading\" data-id=\"71149b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESTRATEGISTA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a2d9b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"34a2d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pen\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M290.74 93.24l128.02 128.02-277.99 277.99-114.14 12.6C11.35 513.54-1.56 500.62.14 485.34l12.7-114.22 277.9-277.88zm207.2-19.06l-60.11-60.11c-18.75-18.75-49.16-18.75-67.91 0l-56.55 56.55 128.02 128.02 56.55-56.55c18.75-18.76 18.75-49.16 0-67.91z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e788ede elementor-widget elementor-widget-text-editor\" data-id=\"e788ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patricia transforma conhecimento em a\u00e7\u00e3o. Atuando na interse\u00e7\u00e3o entre tecnologia e neg\u00f3cios com\u00a0 ponto de vista humano e real. Une vis\u00e3o acad\u00eamica e pr\u00e1tica de mercado para enriquecer debates sobre o uso respons\u00e1vel da IA nos neg\u00f3cios e no trabalho, facilitando reflex\u00f5es e decis\u00f5es com impacto real. Sua atua\u00e7\u00e3o impulsiona pessoas e empresas a transformar ideias em solu\u00e7\u00f5es vi\u00e1veis, conectadas \u00e0 sua realidade e prontas para gerar valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b7d76f7\" data-id=\"b7d76f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88cef10 elementor-widget elementor-widget-heading\" data-id=\"88cef10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PALESTRANTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b13d80 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b13d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M624 416H381.54c-.74 19.81-14.71 32-32.74 32H288c-18.69 0-33.02-17.47-32.77-32H16c-8.8 0-16 7.2-16 16v16c0 35.2 28.8 64 64 64h512c35.2 0 64-28.8 64-64v-16c0-8.8-7.2-16-16-16zM576 48c0-26.4-21.6-48-48-48H112C85.6 0 64 21.6 64 48v336h512V48zm-64 272H128V64h384v256z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720cef8 elementor-widget elementor-widget-text-editor\" data-id=\"720cef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patricia prop\u00f5e a conex\u00e3o entre presente e futuro. Com uma abordagem pr\u00e1tica e provocadora, explora o impacto das tecnologias emergentes \u2014 como a IA e a IA generativa \u2014 nos neg\u00f3cios, na sociedade e na vida das pessoas. Patricia prop\u00f5e antecipar possibilidades e construir, de forma propositiva, caminhos concretos de inova\u00e7\u00e3o e captura de valor com essas transforma\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-51132f2\" data-id=\"51132f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddf71a7 elementor-widget elementor-widget-heading\" data-id=\"ddf71a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ACAD\u00caMICA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf1934 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2cf1934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paperclip\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M43.246 466.142c-58.43-60.289-57.341-157.511 1.386-217.581L254.392 34c44.316-45.332 116.351-45.336 160.671 0 43.89 44.894 43.943 117.329 0 162.276L232.214 383.128c-29.855 30.537-78.633 30.111-107.982-.998-28.275-29.97-27.368-77.473 1.452-106.953l143.743-146.835c6.182-6.314 16.312-6.422 22.626-.241l22.861 22.379c6.315 6.182 6.422 16.312.241 22.626L171.427 319.927c-4.932 5.045-5.236 13.428-.648 18.292 4.372 4.634 11.245 4.711 15.688.165l182.849-186.851c19.613-20.062 19.613-52.725-.011-72.798-19.189-19.627-49.957-19.637-69.154 0L90.39 293.295c-34.763 35.56-35.299 93.12-1.191 128.313 34.01 35.093 88.985 35.137 123.058.286l172.06-175.999c6.177-6.319 16.307-6.433 22.626-.256l22.877 22.364c6.319 6.177 6.434 16.307.256 22.626l-172.06 175.998c-59.576 60.938-155.943 60.216-214.77-.485z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57522d4 elementor-widget elementor-widget-text-editor\" data-id=\"57522d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patricia tem colabora\u00e7\u00e3o ativa com o ecossistema acad\u00eamico e social. Participa de f\u00f3runs internacionais, produzindo conhecimento sobre uso de IA respons\u00e1vel, tomada de decis\u00e3o com uso de dados, e a aplica\u00e7\u00e3o das tecnologias emergentes na acelera\u00e7\u00e3o de resultados das empresas. Ao mesmo tempo, acelera a carreira de mulheres na tecnologia com mentorias pr\u00e1ticas, rede de apoio e foco na constru\u00e7\u00e3o de futuros poss\u00edveis \u2014 respeitando a trajet\u00f3ria \u00fanica de cada mulher.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-bcf4497 e-flex e-con-boxed e-con e-parent\" data-id=\"bcf4497\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f617e1 e-con-full e-flex e-con e-child\" data-id=\"5f617e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebde6b elementor-widget elementor-widget-text-editor\" data-id=\"1ebde6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patr\u00edcia \u00e9 mestre em Intelig\u00eancia Artificial aplicada aos neg\u00f3cios pela FEA-USP (2024), com gradua\u00e7\u00e3o em Estat\u00edstica (2005) e matem\u00e1tica (1998) pela Unicamp. Ela \u00e9 especializada em Marketing (2007), em estrategia de varejo pela FGV-EAESP (2014) e especializa\u00e7\u00e3o em Estrat\u00e9gia Digital pela Columbia University (2019). Professora associada em diversas universidades no Brasil, promove reflex\u00f5es sobre o uso da intelig\u00eancia artificial nos neg\u00f3cios e o papel das decis\u00f5es estrat\u00e9gicas na gera\u00e7\u00e3o de valor com novas tecnologias. Na Accenture, lidera no Brasil as iniciativas de Data &amp; AI em setores como varejo, bens de consumo, educa\u00e7\u00e3o e sa\u00fade. Sua trajet\u00f3ria a consolidou como uma refer\u00eancia na aplica\u00e7\u00e3o estrat\u00e9gica de dados e IA para impulsionar a transforma\u00e7\u00e3o dos neg\u00f3cios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9c867 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ed9c867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"529\" height=\"805\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia3.jpeg\" class=\"attachment-full size-full wp-image-257\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia3.jpeg 529w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/sitepatricia3-197x300.jpeg 197w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f7bb1a e-con-full e-flex e-con e-parent\" data-id=\"0f7bb1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-365f57c e-con-full e-flex e-con e-child\" data-id=\"365f57c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e36e05b elementor-widget elementor-widget-text-editor\" data-id=\"e36e05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Intelig\u00eancia<br \/>Artificial &#8211; O<br \/>Poder das<br \/>Rela\u00e7\u00f5es<br \/>Humanas na Era<br \/>da Tecnologia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-746be3a e-con-full e-flex e-con e-child\" data-id=\"746be3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e511502 elementor-widget elementor-widget-text-editor\" data-id=\"e511502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tImpactos e\nTend\u00eancias da\nIntelig\u00eancia\nArtificial &#8211; Como\ncapturar Valor e\nnavegar entre os\ndesatios \u00e9ticos\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae4d3e e-con-full e-flex e-con e-child\" data-id=\"0ae4d3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26fd82a elementor-widget elementor-widget-text-editor\" data-id=\"26fd82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inova\u00e7\u00e3o e<br \/>Transforma\u00e7\u00e3o<br \/>Digital &#8211; Como<br \/>Capturar Valor<br \/>na Economia<br \/>dos Dados<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d283154 e-con-full e-flex e-con e-child\" data-id=\"d283154\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a99bc7 elementor-widget elementor-widget-text-editor\" data-id=\"7a99bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTecnologia,\n\u00c9tica e\nSeguran\u00e7a da\nInforma\u00e7\u00e3o &#8211;\nGovernan\u00e7a de\nIA como Pilar\npara a Captura\nde valor\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da5e000 e-con-full e-flex e-con e-child\" data-id=\"da5e000\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff554c elementor-widget elementor-widget-text-editor\" data-id=\"1ff554c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Varejo<br \/>Inteligente &#8211;<br \/>Como a Inova\u00e7\u00e3o<br \/>e a IA est\u00e3o<br \/>redefinindo a<br \/>experi\u00eancia do<br \/>cliente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f87d4a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f87d4a7\" data-element_type=\"section\" data-e-type=\"section\" id=\"eventos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80eb061\" data-id=\"80eb061\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-139598d elementor-widget elementor-widget-heading\" data-id=\"139598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EVENTOS QUE ESTIVE PRESENTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616a969 e-con-full e-flex e-con e-parent\" data-id=\"616a969\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4949a18 e-con-full e-flex e-con e-child\" data-id=\"4949a18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ada1454 elementor-widget elementor-widget-image\" data-id=\"ada1454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-1024x678.jpg\" class=\"attachment-large size-large wp-image-392\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-1024x678.jpg 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-300x199.jpg 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-768x508.jpg 768w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd-18x12.jpg 18w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/11\/forum-fd.jpg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f89ef1 elementor-widget elementor-widget-heading\" data-id=\"6f89ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">F\u00d3RUM FDC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c89cb65 e-con-full e-flex e-con e-child\" data-id=\"c89cb65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aff404 elementor-widget elementor-widget-image\" data-id=\"5aff404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082-576x1024.jpg\" class=\"attachment-large size-large wp-image-369\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082-576x1024.jpg 576w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082-169x300.jpg 169w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/08\/Imagem-do-WhatsApp-de-2025-08-20-as-09.44.28_811bd082.jpg 720w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dbc84 elementor-widget elementor-widget-heading\" data-id=\"b3dbc84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AOM 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79481f6 e-con-full e-flex e-con e-child\" data-id=\"79481f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8429512 elementor-widget elementor-widget-image\" data-id=\"8429512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928.jpg\" class=\"attachment-large size-large wp-image-122\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928.jpg 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928-300x225.jpg 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_1928-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6249fd0 elementor-widget elementor-widget-heading\" data-id=\"6249fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROG-e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-762053a e-con-full e-flex e-con e-parent\" data-id=\"762053a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97086b0 e-con-full e-flex e-con e-child\" data-id=\"97086b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a49b158 elementor-widget elementor-widget-image\" data-id=\"a49b158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"768\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3915.png\" class=\"attachment-large size-large wp-image-124\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3915.png 576w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3915-225x300.png 225w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d9766 elementor-widget elementor-widget-heading\" data-id=\"14d9766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Summit I2AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d74e0b e-con-full e-flex e-con e-child\" data-id=\"6d74e0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379bac5 elementor-widget elementor-widget-image\" data-id=\"379bac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-1024x683.jpeg\" class=\"attachment-large size-large wp-image-123\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-1024x683.jpeg 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-300x200.jpeg 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185-768x512.jpeg 768w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_3185.jpeg 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f44b255 elementor-widget elementor-widget-heading\" data-id=\"f44b255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mulheres no varejo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d62fae2 e-con-full e-flex e-con e-child\" data-id=\"d62fae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c84db1d elementor-widget elementor-widget-image\" data-id=\"c84db1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-1024x462.jpeg\" class=\"attachment-large size-large wp-image-120\" alt=\"\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-1024x462.jpeg 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-300x135.jpeg 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764-768x346.jpeg 768w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/IMG_5764.jpeg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4433f4b elementor-widget elementor-widget-heading\" data-id=\"4433f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NACRA-TEXAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e90b6cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e90b6cb\" data-element_type=\"section\" data-e-type=\"section\" id=\"titulos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1984928\" data-id=\"1984928\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90db4ec elementor-widget elementor-widget-heading\" data-id=\"90db4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00cdTULOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5f836a e-con-full e-flex e-con e-parent\" data-id=\"e5f836a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-931c4fb elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"931c4fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-d79237d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Mestre em Ci\u00eancias \/ Intelig\u00eancia Artificial aplicada aos neg\u00f3cios 2025 \u2013 FEA \/ USP <\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404aaa4 elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"404aaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-d79237d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Melhor aluna no MBA FGV \u2013 MBA em Varejo (2008) <\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d47e23 elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"1d47e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-d79237d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Premia\u00e7\u00e3o pelo melhor caso de ensino (formato Harvard) \u2013 semin\u00e1rio CLAV 2023 -   Congresso Latino-Americano de Varejo e\u00a0Consumo\u00a0(CLAV)<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d316368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d316368\" data-element_type=\"section\" data-e-type=\"section\" id=\"blog\" 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fa-user&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;sg_content_meta_author_icon_position&quot;:&quot;before&quot;,&quot;sg_content_meta_date_enable&quot;:&quot;&quot;,&quot;sg_content_meta_date_type&quot;:&quot;published&quot;,&quot;sg_content_meta_date_format&quot;:&quot;default&quot;,&quot;sg_content_meta_date_format_custom&quot;:&quot;F j, Y&quot;,&quot;sg_content_meta_date_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sg_content_meta_date_icon_position&quot;:&quot;before&quot;,&quot;sg_content_image_size_imagesize_size&quot;:&quot;full&quot;,&quot;paged&quot;:1,&quot;class&quot;:&quot;jkit_post_block&quot;}\"><div class=\"jkit-block-container\"><div class=\"jkit-posts jkit-ajax-flag\">\n            <article class=\"jkit-post post-321 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n                    <div class=\"jkit-thumb\"><a aria-label=\"O PODER DOS DADOS\" href=\"https:\/\/patriciafprado.com.br\/en\/o-poder-dos-dados\/\"><div class=\"thumbnail-container \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"545\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872.jpeg 888w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872-300x184.jpeg 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/1644613571872-768x471.jpeg 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/>\n        <\/div><\/a><\/div>\n                    <div class=\"jkit-postblock-content\"><h6 class=\"jkit-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/patriciafprado.com.br\/en\/o-poder-dos-dados\/\">O PODER DOS DADOS<\/a>\n\t\t\t\t\t\t<\/h6><div class=\"jkit-post-excerpt\"><p>Diferentemente dos 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format-standard has-post-thumbnail hentry category-uncategorized\">\n                    <div class=\"jkit-thumb\"><a aria-label=\"HIPERPERSONALIZA\u00c7\u00c3O: Atendendo \u00e0s expectativas elevadas dos consumidores na economia da experi\u00eancia\" href=\"https:\/\/patriciafprado.com.br\/en\/14-hiperpersonalizacao-atendendo-as-expectativas-elevadas-dos-consumidores-na-economia-da-experiencia\/\"><div class=\"thumbnail-container \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1181\" height=\"720\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097.png 1181w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097-300x183.png 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097-1024x624.png 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708896016097-768x468.png 768w\" sizes=\"auto, (max-width: 1181px) 100vw, 1181px\" \/>\n        <\/div><\/a><\/div>\n                    <div class=\"jkit-postblock-content\"><h6 class=\"jkit-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/patriciafprado.com.br\/en\/14-hiperpersonalizacao-atendendo-as-expectativas-elevadas-dos-consumidores-na-economia-da-experiencia\/\">HIPERPERSONALIZA\u00c7\u00c3O: Atendendo \u00e0s expectativas elevadas dos consumidores na economia da experi\u00eancia<\/a>\n\t\t\t\t\t\t<\/h6><div class=\"jkit-post-excerpt\"><p>No mercado atual, uma tend\u00eancia que se destaca \u00e9 que os consumidores desejam experi\u00eancias hiperpersonalizadas com as marcas. Mas o...<\/p><\/div><div class=\"jkit-post-meta-bottom\">\n\t\t\t\t\t\t\t<div class=\"jkit-meta-readmore icon-position-after\">\n                <a title=\"HIPERPERSONALIZA\u00c7\u00c3O: Atendendo \u00e0s expectativas elevadas dos consumidores na economia da experi\u00eancia\" href=\"https:\/\/patriciafprado.com.br\/en\/14-hiperpersonalizacao-atendendo-as-expectativas-elevadas-dos-consumidores-na-economia-da-experiencia\/\" class=\"jkit-readmore\">Leia mais<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/a>\n            <\/div>\n\t\t\t\t\t\t<\/div><\/div>\n                <\/article><article class=\"jkit-post post-147 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n                    <div class=\"jkit-thumb\"><a aria-label=\"Conex\u00e3o #Data-driven: A Revolu\u00e7\u00e3o da M\u00eddia no Varejo\" href=\"https:\/\/patriciafprado.com.br\/en\/13-conexao-data-driven-a-revolucao-da-midia-no-varejo\/\"><div class=\"thumbnail-container \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164.png 1280w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164-300x169.png 300w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164-1024x576.png 1024w, https:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/03\/1708292553164-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n        <\/div><\/a><\/div>\n                    <div class=\"jkit-postblock-content\"><h6 class=\"jkit-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/patriciafprado.com.br\/en\/13-conexao-data-driven-a-revolucao-da-midia-no-varejo\/\">Conex\u00e3o #Data-driven: A Revolu\u00e7\u00e3o da M\u00eddia no Varejo<\/a>\n\t\t\t\t\t\t<\/h6><div class=\"jkit-post-excerpt\"><p>Uma das tend\u00eancias mais impactantes do mercado de varejo destacada na #NRF24 deste ano foi o conceito de #retailmedia. Mas...<\/p><\/div><div class=\"jkit-post-meta-bottom\">\n\t\t\t\t\t\t\t<div class=\"jkit-meta-readmore icon-position-after\">\n                <a title=\"Conex\u00e3o #Data-driven: A Revolu\u00e7\u00e3o da M\u00eddia no Varejo\" href=\"https:\/\/patriciafprado.com.br\/en\/13-conexao-data-driven-a-revolucao-da-midia-no-varejo\/\" class=\"jkit-readmore\">Leia mais<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/a>\n            <\/div>\n\t\t\t\t\t\t<\/div><\/div>\n                <\/article>\n        <\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8b788b e-con-full e-flex e-con e-parent\" data-id=\"e8b788b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b8416 elementor-widget elementor-widget-video\" data-id=\"d0b8416\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/patriciafprado.com.br\/wp-content\/uploads\/2025\/04\/Video-do-WhatsApp-de-2025-04-07-as-08.29.19_660f815a.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e24228 e-flex e-con-boxed e-con e-parent\" data-id=\"7e24228\" data-element_type=\"container\" data-e-type=\"container\" id=\"contato\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1779511 elementor-widget elementor-widget-heading\" data-id=\"1779511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AGUARDO SUA MENSAGEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a461219 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"a461219\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"253\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"a461219\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" 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