JOURNEY
With decades of experience in applying data analysis, machine learning and artificial intelligence, Patricia contributes decisively to a digital transformation of companies. With over 18 years of global experience in consulting services in various sectors, she is recognized as a reference in generating value with AI in the corporate environment. Its purpose is to boost actions that build more efficient, human and data-oriented companies expanding understanding of the future for new generations.
As a teacher, researcher and speaker, she connects theory and practice to help companies capture value with AI and data-based digital transformation. Its performance goes from business strategy to decision-making behavior, always focusing on scalable solutions. She connects applied research and practical experience in large organizations, bringing with a systemic view and a unique ability to uncomplicate innovation.
KEY AREAS
STRATEGIST
Patricia transforms knowledge into action. Acting on the intersection between technology and business with human and real point of view. She combines academic view and market practice to enrich debates about the responsible use of AI in business and at work, facilitating reflections and decisions with real impact. Its performance drives people and companies to turn ideas into viable solutions, connected to their reality and ready to generate value.
SPEAKER
Patricia proposes a connection between present and future. With a practical and provocative approach, it explores the impact of emerging technologies - such as AI and the Generative AI - on business, society and people's lives. Patricia proposes to anticipate possibilities and propositionally build concrete paths of innovation and value capture with these transformations.
ACADEMIC
Patricia has active collaboration with the academic and social ecosystem. Participates in international forums, producing knowledge of responsible AI use, decision making with data use, and the application of emerging technologies in the acceleration of companies' results. At the same time, it accelerates the career of women in technology with practical mentoring, support network and focus on the construction of possible future - respecting each woman's unique trajectory.
Patrícia holds a master's degree in artificial intelligence applied to Business by FEA-USP (2024), with a degree in Statistics (2005) and Mathematics (1998) from Unicamp. She specializes in marketing (2007), retail strategy from FGV-EAESP (2014) and specialization in digital strategy from Columbia University (2019). Associated Professor in several universities in Brazil, promotes reflections on the use of artificial intelligence in business and the role of strategic decisions in generating value with new technologies. At Accenture, it leads in Brazil the Data & Ai initiatives in sectors such as retail, consumer goods, education and health. Her trajectory consolidated her as a reference in the strategic application of data and was going to boost business transformation.
Artificial Intelligence - The Power of Human Relations in the Age of Technology
Innovation and Digital Transformation - How to Capture Value in the Economy of Data
Intelligent retail - such as innovation and AI are redefining the customer experience
EVENTS THAT ARE PRESENTED
FÓRUM FDC
AOM 2025
ROG-e
Summit I2AI
Mulheres no varejo
NACRA-TEXAS
TITLES
BLOG
The power of the data
Unlike the last few years, I have not been physically in the NRF, but I followed everything through streamings, debate groups, presentations...
Hyperpersonalization: meeting consumer expectations in the economy of experience
In today's market, a trend that stands out is that consumers want hyperpersonalized experiences with brands.
Connection #Data-Driven: The Retail Media Revolution
One of the most impactful trends in the highlighted retail market on #NRF24 this year was the concept of Retail Media.
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